Resume
Experience
2021 - Present
COPYWRITER
Wellmark Blue Cross and Blue Shield
Des Moines, Iowa
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Develop B2B2C multichannel marketing initiatives for Wellmark’s largest self-funded employer groups and the Well-being Consultant team
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Translate complex healthcare and employee benefit topics into clear, compliant marketing collateral and institutional communications for employer stakeholders and employee audiences
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Serve as the team’s sole email marketing lead, owning channel strategy, cadence recommendations, content development, deployment, and performance optimization
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Lead campaign landing page strategy and development with UX collaboration and conversion-focused refinement
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Align content strategy with business KPIs, audience insights, and measurable performance outcomes
2025 - Present
MARKETING PARTNER (Volunteer)
MSTM Partners in Education
Martensdale, Iowa
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Lead website strategy, content development, and visual design for nonprofit fundraising initiatives, overseeing site architecture, messaging, and user experience
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Develop brand-aligned marketing collateral and event promotion assets using Canva, supporting sponsorship outreach and community engagement
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Create integrated messaging and digital content to support donor communications and fundraising campaigns
2016 - 2021
CONTENT MARKETING SPECIALIST
Previous positions: Copywriter
Junior Copywriter
Lessing-Flynn
Des Moines, Iowa
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Collaborated with account and creative teams to develop integrated content strategies aligned with client campaign objectives
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Contributed to campaign ideation, messaging development, and brand voice refinement across diverse industries
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Created multichannel content across website, blog, social, email, digital advertising, video, and radio platforms
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Supported SEO-driven content planning and optimization to improve visibility, engagement, and lead generation
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Managed an editorial intern over two years, providing project guidance, content review, and developmental feedback.
2015
COMMUNICATIONS COORDINATOR
DuPont Pioneer
(now Corteva)
Johnston, Iowa
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Developed internal communications supporting enterprise initiatives and research programs
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Created clear, accessible materials promoting research pipeline products within the corn and soybean sectors
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Produced employee-focused stories for enterprise intranet publication
2013 - 2015
AUDIENCE ENGAGEMENT COORDINATOR
Meredith Corporation
(now Time, Inc.)
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Managed social media content calendars for national brands including Fitness, Better Homes & Gardens, and Parenting.com
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Developed and produced re-engagement email campaigns across multiple lifestyle publications
Des Moines, Iowa
Education
2011
SOUTHWESTERN COMMUNITY COLLEGE
Associate degree in liberal arts
Creston, Iowa
2013
IOWA STATE UNIVERSITY
Bachelor's degree in journalism and mass communication
Ames, Iowa