Resume
Experience
2021 - Present
COPYWRITER
Wellmark Blue Cross and Blue Shield
Des Moines, Iowa
Dual content creation role to support Indigo, an in-house client benefits communications team; and Wellmark's Well-being Consultant team.
Creates custom employee benefit education
campaigns for Wellmark's largest self-funded groups. Develops tactical marketing materials to spec based on client brand standards, including print, digital, direct mail, video and more.
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2016 - 2021
CONTENT MARKETING SPECIALIST
Previous positions: Copywriter
Junior Copywriter
Lessing-Flynn
Des Moines, Iowa
Provided continuous client content strategies with an emphasis in digital media. Continuously optimized content for SEO and lead generation best practices. Mentored the internal Content Marketing committee (previous team lead). Wrote client website copy, blogs, advertorials, digital and print ads, video scripts, radio scripts, social media posts and more. Collaborated with account managers to achieve client campaign objectives.
2015 - 2015
COMMUNICATIONS COORDINATOR
DuPont Pioneer
(now Corteva)
Johnston, Iowa
Specialized in employee communications and external stakeholder research communications. Assisted in developing, organizing and creating articles and promotional materials for internal and external use. Ensured consistency of the DuPont Pioneer brand in all communication mediums. Identified and wrote newsworthy stories for publication on Pioneer Inside the Oval. Conducted content audits to identify gaps and redundancies of content.
2013 - 2015
AUDIENCE ENGAGEMENT COORDINATOR
Meredith Corporation
(now Dotdash Meredith)
Des Moines, Iowa
Wrote succinct and creative social media copy to drive traffic to Parenting.com. Managed social media content calendars for Fitness, Better Homes and Gardens, and Parenting.com accounts. Wrote persuasive and enticing Parents and Better Homes and Gardens re-engagement e-newsletters. Managed e-newsletters for Parents, Divine Caroline, Rachael Ray, Family Circle, Parenting.com, More, and Recipe.com.
Education
2011
SOUTHWESTERN COMMUNITY COLLEGE
Associate degree in liberal arts
Creston, Iowa
2013
IOWA STATE UNIVERSITY
Bachelor's degree in journalism and mass communication
Ames, Iowa